STEPPING UP YOUR SOCIAL MEDIA
Learn valuable digital marketing tips and how to use the online tools to improve your marketing efforts in our series of small business workshops.
FIND YOUR SESSION
Free to attend, these 3 hour learning sessions will be held in:
All sessions held at the Chinchilla RSL
All sessions held at Bunya Vista
ABOUT THE SESSIONS
These workshops are designed for small business operators who recognise that digital marketing is an important and valuable tool but are unsure how to create and implement a strategy. You will walk away from the workshop with valuable tips, digital tools and know-how to help you improve your
small business marketing.
Which session should I attend?
You can attend one session or all sessions, it's up to you!
Social Media for Beginners
Are you relatively new to Facebook?
This session goes through all the mechanics and the anatomy of Facebook & Instagram.
Knowing which platform(s) to use to reach your ideal clients
How to set up your business page on each of the platforms
The difference between personal and business profiles
How to navigate Meta Business Manager
Scheduling posts to save time
How to link your Facebook and Instagram pages
The types of content to share to create a highly engaged audience.
Social Media Strategy
Need help with planning and strategy?
This session focuses more on the role social media plays in your marketing strategy.
The role social media plays in your digital marketing
Defining your brand voice and why it’s important
Creating content that builds a highly engaged audience
The difference between organic and paid social media strategy
Why calls to actions are important
How to cross post and share content with groups/other pages
Using Canva to make posting to your social media easier
The must-have tool for small business!
Get higher audience engagement.
This session goes through how to use the go-to design software tool Canva.
How to setup your free Canva account
How to create a design from scratch using Canva
Quick tips to make your designs look good
How to choose the dimensions for your design
How to create a background for your design
How to add text, images and more
This session is on paid advertising, the perfect tool for prospecting and re-engaging audiences.
How to create your own ad account
Boosted posts v ads
Understanding the overall structure of Facebook ads
Creating different ad types: single image, carousel etc
The different campaign objectives/advertising goals
Tips on ad creative and ad copy
Looking to improve your customer relationships to grow your business?
Book one of our masterclass sessions with Tracy - these won't last long!
TRACY SHEEN, YOUR PRESENTER
Tracy Sheen gets small business.
Tracy is a 30 year veteran of small business marketing and technology who is passionate about helping close the digital divide in Australia recognising that we need boots on the ground showing our technophobes how to cut through the digital noise. We need supportive learning environments, where they can see people just like them getting digital wins and showcasing how it has improved their business.
She is a small business digital trainer, certified practicing marketer and author of Australia's 2021 business book of the year "The End of Technophobia".
Small business workshops are delivered in partnership with Western Downs Regional Council.